AI product visualisation
A deep dive into utilising AI to automate content creation for brands.
Problem and context
Introduction
Creating exceptional product visuals has always been a balance between speed and quality. Traditional workflows, while meticulous, often lag behind the pace of modern business needs. AI tools offer a faster alternative, but their lack of precision leaves much to be desired. The challenge? Combining the speed of AI with the quality and attention to detail expected from traditional methods.
Speed: A Comparative View
Traditional workflows like photography and 3D rendering often take weeks to complete, from conceptualization to delivery. In a dynamic market, these delays can mean missed opportunities. By comparison, AI offers a rapid solution, producing visuals in hours or even minutes. However, as the graphs below highlight, this speed often comes at the cost of quality.
Photography
3D
AI
Timeline
4 weeks
4 weeks
2 days
Scalability
Very limited.
Possible, but time consuming.
Really scalable
Flexibility
Very limited, once the shoot is done..
Very time consuming.
Super flexible
The Accuracy Problem
Most AI generators struggle to replicate the nuances of a product. From texture to shape and even branding elements, the results are often generic and fail to capture the unique identity of a product. This gap between speed and accuracy is where innovation is needed—bridging the power of AI with precision to elevate product visualization to the next level.
POWER OF AI
ACCURACY
Process and Approach
Creating high-quality, on-brand visuals with AI requires a unique blend of automation and precision. Our process combines cutting-edge AI techniques with human oversight to ensure every image not only looks stunning but also stays true to your product's identity.
We input the image
Remove background
Scale + position
Generate mask
Generate outline for
image generation
Generate new background
Place original image
back on top
Relight image
Fix smaller details
(optional) outpaint the image for widescreen
Outcomes
Visuals
The result is a series of six visually stunning images showcasing the Aesop perfume product in various unique and captivating settings. Each image not only demonstrates the creative potential of this system but also highlights the incredible speed at which it operates.
Versatile Styling in Minutes: From minimalist compositions to bold, abstract backdrops, these visuals cater to a range of aesthetic preferences while maintaining a cohesive brand identity—delivered in a fraction of the time compared to traditional workflows.
Seamless Integration: The product is perfectly integrated into its environment, with lighting and details meticulously refined for realism.
Limitless Adaptability: While these examples focus on Aesop perfume, the process is flexible enough to visualize any product in any setting.
With this approach, new images can be generated in minutes instead of weeks, offering brands the agility to stay ahead of trends without compromising on quality or creativity. Whether it’s a natural landscape, a sleek studio setting, or an imaginative concept, the possibilities are endless—and fast.
Application
This AI-powered system opens up endless possibilities for brands to create visuals across a wide range of needs. Whether it’s for your website, social media, or physical branding, it’s all about making your product shine in any context.
Digital First: It’s perfect for web and social media, where fast, flexible visuals are essential. From standout hero images for your site to Instagram posts that grab attention, this system helps you stay on top of trends without the wait.
Branding Made Easy: Beyond digital, it works great for things like business cards or in-store displays, keeping everything looking sharp and on-brand.
Room to Grow: While it’s especially strong in digital formats, the system can handle larger resolutions too with a bit of extra refinement—great for when you’re ready to scale things up.
Check out the image grid below for a glimpse of what’s possible: website visuals, Instagram grids, business cards, and even store displays. Whatever your project, this system is here to make creating beautiful, on-brand content easier than ever.
Challenges + future direction
Current limitations
While this AI-powered system offers incredible flexibility and speed, there are still a few challenges to navigate. One of the primary limitations is licensing. Tools like Flux, while powerful, currently don’t allow for commercial use. This makes custom solutions, such as training brand-specific checkpoints based on Stable Diffusion 3.5, a more viable and scalable approach for businesses.
Custom checkpoints not only address licensing concerns but also allow for more accurate and brand-aligned outputs, creating visuals that truly reflect a product’s unique identity. However, this requires time and resources to develop, making it a key focus for the future.
Future exploration
Looking ahead, there are exciting opportunities to push the boundaries of what AI can do for brands:
Higher-Resolution Outputs: Exploring methods to improve AI performance for ultra-high-resolution visuals, making it even more effective for print and large-scale advertising.
Dynamic Video Content: Extending the process to include AI-generated animations or videos, offering brands more versatility for storytelling.
Real-Time Customization: Developing systems where clients can generate and tweak visuals in real time, giving them more control over the creative process.
Advanced Style Conditioning: Refining AI’s ability to replicate specific artistic styles, ensuring every output aligns perfectly with brand guidelines.
Get in touch!
Ready to transform the way you visualize your products? Let’s create something extraordinary together. Whether you’re looking to speed up your content creation, explore new possibilities for your brand, or just see what’s possible with AI, I’m here to help.
Fill out the form to get started—let’s bring your ideas to life, faster and smarter than ever.